Perfect choice is sometimes not requested

The Star Trek replicator gives you anything you want, which means you have to decide what you want. Sometimes the luxury is letting someone else choose. SVT at 8pm made the decision for you. The DJ played a song you wouldn’t have picked. Infinite personalisation sounds like freedom but it’s also infinite cognitive load. In a world where AI can generate everything, the scarcity isn’t content. It’s trusted humans willing to narrow infinity down to three things worth your time.