We're supposed to be tech experts

I’ve noticed something interesting with tech companies and their websites. They often struggle to keep their own sites updated because they built everything custom from scratch.

It’s rarely about actual technical requirements. There’s this unspoken feeling that using existing tools might make them look less skilled as developers.

The result is predictably frustrating. While others focus on shipping products, these teams struggle to even update their website with new features because their custom CMS has become a maintenance burden that multiple developers have touched over time.

It’s one of those situations where professional pride works against business outcomes.