Do the hard thing first

We avoid the hard thing.

We do the setup first. The research. The planning. The easy wins.

We tell ourselves we’re being strategic. Building momentum. Getting organized.

Really we’re just scared.

The hard thing is hard because we might fail at it. Because we don’t know how to do it yet. Because it requires us to learn something new or uncomfortable.

So we leave it for later. When we’re “ready.”

But later never comes. Or when it does, we’re already committed. The project has momentum. People are expecting results. Changing course feels impossible.

We’re pot committed to a solution that doesn’t solve the real problem.

Start with the thing we least want to do.

The uncomfortable conversation. The technical challenge you’ve never attempted. The skill you need to learn.

Do that first.