Draw the owl

You’ve probably seen the meme: “How to draw an owl.” Step 1: Draw some basic shapes. Step 2: Draw the rest of the owl.

We want the shortcut to the final result. Skip the messy middle steps and jump straight to a polished business plan, product spec or marketing strategy.

The problem is that if you don’t know what a good owl looks like, you can’t tell whether AI has drawn one successfully.

If you’ve never written a business plan yourself, you won’t recognize when a generated one lacks crucial financial assumptions, market analysis or risk assessments.

AI makes domain expertise more valuable, not less. The people getting the best results from AI aren’t beginners trying to skip the learning curve. They’re experts who understand the intent behind every section.

We can’t just learn to prompt better. We need to understand what good looks like in the first place.