Rebuilt in months

How many months before “create a poster” doesn’t route to Canva but generates natively in ChatGPT?

OpenAI wrapped Dev Day with Agent Builder, a visual workflow tool that does what took Zapier over a decade to build. They built it in months. Drag, drop, connect APIs, deploy agents.

At the same event, they demoed Canva integration. Presenter asked ChatGPT to make posters. Canva generated them.

The companies integrating today face a tension. They need to be where users are. But by integrating, they also show what’s possible. Canva proved design tools in ChatGPT work. Zapier’s entire model just got replicated.

When platforms can build this fast, what makes your product essential beyond the core workflow? Better templates? Deeper features? Specialized tools? The basic functionality can now be copied in months.

We’ve seen this pattern before with platforms. The difference now is speed. What took years to disrupt now takes months.

What happens when ease of use becomes the disruption vector? Your product needs to stay ahead of what can be easily replicated.