When your AI Sales Agent does know about public holidays

I got an outreach email on December 30th. Then on January 1st, a follow-up arrived: “We haven’t heard back from you yet.”

Well, no. Of course you haven’t heard back. It’s New Year’s Day.

And this isn’t just about public holidays. I’ve experienced this with emails and LinkedIn outreaches on Friday afternoon, then again on Monday morning.

We are using an AI agent sophisticated enough to personalize emails, manage multi-step sequences, and track engagement. But somehow it doesn’t know to check if it’s a public holiday? It doesn’t realize that only a few business hours have passed before firing off that second message?

This isn’t even a hard problem to solve. Every calendar API knows about weekends and major holidays. Your AI can write convincing copy and manage complex workflows. It just needs to be configured to understand that January 1st is probably not the best day to send “just following up since we haven’t heard back.”